Race Collective are a growing online community focussed around the British and European motorsport. They provide racing information, news and club level motorsport coverage. To help boost their presence on search engines and assist with their overall digital strategy we produced a series of content aimed at their target audiences. We developed the series to serve not only their target audiences’ content goals but with SEO in mind as well. After detailed research, we identified a cluster of valuable search terms with higher volumes of traffic. We then launched blogs such as, “The best tracks for testing your race car” and “Selling your race car”, which helped boost their traffic. We designed, developed and deployed this digital content project to meet series of tight deadlines and a cost-cost conscious budget.