Search Engine Optimisation (SEO) consists of a range of nifty tricks that allow us to make your website as prominent on Search Engines as possible and being smart about where we funnel your traffic. Most agencies would tell you it’s about ranking at the top of Google, but really, it’s so much more than that.
Pay Per Click (PPC)
Pay Per Click (PPC) advertising is a form of paid advertising where you literally pay for your results. The fundamentals are really simple, pay for the right traffic that wants your product or service and get them to purchase or enquire. Simple right? Wrong. It may sound simple but there are a lot of factors that lead to an enquiry or sale, and teaching yourself these factors can be an expensive lesson with a lot of trial and error. Fortunately, we have taken those lessons and ready to apply them to your paid advertising strategy.
Social Media Marketing
Social Media Marketing falls into two categories:
Paid Advertising, much like PPC advertising you pay for your results. We this consists of building marketing funnels to channel traffic towards a conversion goal. There are many different ways to advertise on social media and all of them involve content creation.
Organic Growth is the tactic of growing your followers and community. This is invaluable as having a community allows you to remarket to them over and over for a very low cost.
All Social Media Marketing hinges on high-quality, well-designed content. This is fundamental and so important to all Social Marketing campaigns. Fortunately, our team of designers can help.