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SOCIAL MEDIA FOR START UP BUSINESSES
Social Media, Start Ups,
Social media for start up businesses – Can you really make the most of it?
Is social media an effective marketing channel when you’re only just starting up a business?
Social media and the real appeal it has for small business start ups might seem fairly debatable at first glance. To many entrepreneurs a small business has far more concerning issues to face than whether to engage with customers, clients or prospects over social media. This however is completely wrong and this short guide will hopefully explain why. Almost everyone now defaults to researching a small business and its offerings to fulfil a variety of different reasons before purchasing, now more than ever you need to ensure that you represent your business properly across every major social media channel as the likelihood they will encounter your business through these channels is increasing.
There are 5 key steps you need for success as a start-up when establishing a social media strategy.
Step 1: Collect the information you need to build your social media pages
This is the simplest bit, you need to collect together several pieces of information ready to populate your social media company pages:
- Your business description – detailing who you are, what you stand for, what services/products you offer and to whom.
- Details of where you’re located as well as different contact details such as email, phone and website.
- A good selection of imagery that reflects your different offerings and your brand. This will need to include brand identity imagery such as logos, fonts header images etc.
- Your audience need to know who you are and associate your offerings with the needs they have.
- Some sort of content your prospective customers will be interested in
- This could be all manner case-studies, photos, videos, animations, guides, helpful information or any content that will drive engage with your audience’s interests.
Step 2: Create your small business social media pages on the major networks.
Visit the various different social media networks (Facebook, Twitter, LinkedIn, Pintrest, Google+) and create your company’s pages. The first three from this list that I would recommend would be Facebook, Twitter and Google+. However as your organisation evolves you may wish to consider other networks including Instagram and Youtube. This is because you may find your audience has a unique affinity with one of these networks. A great example of this is if your company works with anything that produces a lot of video content. By establishing a YouTube channel early on, you can introduce your audience to your offering and use it to leverage your success – Just take Blend Tec
Step 3: Fill in all of your details and provide information.
Next you will need to populate the pages with information and details you gathered in Step 1. Make sure you fill in as many of the sections as you possibly can. If your audience are willing to do research on you, you need to ensure you’ve provided them with enough information to answer their queries and provide evidence supporting your credibility. Make sure your information is clear and concise as at this point you don’t want to overload your audience with too much information.
Step 4: Check the content and publish the pages.
Once you’ve created the pages, populated them with content and thoroughly checked them for any errors, you need to publish them. This is where they get sent out into the big wide world. It doesn’t mean that once you’ve pressed the button you can forget about them, but you will need to foster their use with engaging content, offers and interacting with your audience at all times. If you pre-populate your pages with engaging content as soon as you’ve published them, then you will be more likely to have a ready source of leads once your followership grows.
Step 5: Build an audience and engage with them via the
Now it’s time to begin building yourself an audience, the simplest way is to engage with your customers and prospects via the social channels. Inviting them to follow you, connect or share via your social media content. You can undertake specific audience building initiatives, such as offering free items, competitions or incentives exclusively to followers who share and engage with your content. Remember be engaging, reward those who are loyal, be funny, concise, helpful – all the things you would do normally in your business generating activities, just replicate them in your social media activity, it honestly is that simple!
What it all boils down to
You do not need to be a complete genius to digital marketing, but if you undertake the steps outlined above and implement a proper social media strategy then your start up business will reap the rewards. Don’t forget though that if you don’t have the time or feel that you need more help in establishing an effective social presence which provides your business with real value, its always worth bringing in the experts. Matchbox Marketing offers a variety of different social media management services that can be fine tuned to ensure your goals, needs and aims are always met. If you’d like to know more about our social media services then please get in touch.
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